CategoriesDesign Judges will consider excellence in creative design solutions, organization, execution and production in design. D1 Magazine D2 Magapaper/tabloid D3 Newsletter D4 Brochure D5 Special publications D6 Organizational identity (logos/letterhead) D7 Publication cover Electronic and Digital Communication Includes computer-based communication projects that use electronic production and/or delivery tools. Judges will consider how well the presentation effectively communicated with its intended audience. Technical excellence is a requirement. E8 Video (budget under $9,999, including staff creative time) E9 Video (budget $10,000 or more, including staff creative time) E10 Multimedia presentation/CD/DVD E11 Web site - Internet E12 Web site - Intranet E13 Single ad - broadcast- radio E14 Single ad - broadcast - television E15 E-Zine (electronic magazine), E-newsletter E16 Banner ad, E-card, Pop-up E17 Audio-only program E18 Slide and sound program, Powerpoint Illustration/Photography Judges will consider overall quality and effectiveness of photographs and how well they achieve stated objectives. I19 Black & white photograph I20 Color photograph I21 Hand-drawn illustration I22 Computer-generated illustration Publications Judges will consider how all elements-writing, design, photography, and illustration-work together to achieve the stated objectives and communicate with the intended audience. Include publication date, circulation and frequency in the Statement of Objectives. P23 Magazine P24 Newsletter/Magapaper/Tabloid P25 Annual Report Social Media Social Media projects should capitalize on emerging communication channels to reach electronic-based audiences. Submissions should address why these strategies were applied, whether they were combined with traditional media and unique implementation challenges. SM26 Social Networks (LinkedIn, Facebook, etc.) SM27 Microblogging (Twitter, etc.) SM28 Conversation-enabled publishing forums (blogs, podcasts) SM29 Content-sharing sites (YouTube, Flickr, Del.icio.us, etc.) Special Purpose Communications Judges will consider how effectively the project served its intended purpose. S30 3D materials (t-shirts, giveaways, buttons, etc.) S31 Pamphlets, brochures and collateral S32 Posters S33 Exhibits, displays and outdoor S34 Single ad - print S35 Calendar S36 Product labels and packaging S37 Cards, invitations Total Integrated Communication or Marketing Program Judges will consider how effectively the total communication program met stated goals, objectives and results. Please specify on the Statement of Objectives whether the entry is an employee communication, public relations or marketing program. T38 Short-term - An employee communications, public relations or marketing program or campaign carried on for a specific purpose or objective, for example: a grand opening campaign. T39 Long-term - An employee communications, public relations or marketing program or campaign carried on for a specific purpose or objective, for example: an ongoing public awareness campaign. T40 Crisis communication - A full-fledged crisis communication plan specifying plans for recovery. Writing Judges will consider originality, creativity, substance, style, achievement of stated objectives and appropriateness for intended audience. W41 News W42 Feature W43 News release W44 Technical W45 Series W46 Speech or script writing W47 Copywriting (brochures, ads, direct mail, etc.) W48 Full-length publications W49 Writing portfolio (must include at least three different projects) W50 Editorial, op-ed, white paper W51 Writing for online distribution Student Projects Students are eligible to enter work in any of the above categories. Entrants must be full-time undergraduate or graduate students attending a college or university in Nevada. |